Social Media Strategist | Digital Content Producer
 

Digital content strategist with experience producing social media campaigns, multimedia storytelling, and audience growth strategies for universities, sports organizations, and hospitality brands. Skilled in combining content production with analytics-driven decision making to expand reach and engagement.

Recent work has driven measurable growth across social media platforms, including 155% follower growth, 227% increase in link clicks, and 66% increase in page visits for Lindenwood University’s alumni channels.

 

Professional Experience
 

Lindenwood University — St. Charles, MO

Manager, Communications Sep 2024 – Present
 

• Lead digital storytelling and social media management for university alumni platforms

• Produce multimedia content including photography, video, graphics, and editorial features

• Write and publish stories for university publications and alumni communications

• Develop promotional content supporting campus events and alumni engagement initiatives

• Film and edit promotional video content for university campaigns

• Manage end-to-end content production from concept through publication

 

Key Results

• Increased Facebook followers 155%

• Increased page visits 66%

• Increased link clicks 227% through targeted content strategy

 

Molly’s in Soulard — St. Louis, MO

Marketing & Brand Manager Mar 2024 – Sep 2024

• Produced social media photography and video content for a high-traffic nightlife brand

• Developed marketing campaigns and event promotion content across digital channels

• Managed the brand’s Squarespace website and digital presence

• Executed both digital and physical advertising strategies

• Engaged with customers through online messaging, reviews, and social engagement

 

Baseball/Softball UK — London, UK

Marketing Assistant (Intern) Jun 2023 – Jul 2023

• Produced content for national sports organization social media channels

• Interviewed athletes and wrote digital feature stories

• Helped coordinate logistics for the MLB London Series

• Managed CRM communication with organization members

• Operated live game streaming for Great Britain National Softball Team

 

Cardinal Group Companies — St. Louis, MO

Leasing & Marketing Manager May 2022 – Aug 2022

• Managed digital marketing and social media promotion for a student housing community

• Created content for social media, website updates, and marketing materials

• Coordinated promotional events and outreach campaigns to drive leasing traffic

• Assisted with brand marketing initiatives and community engagement

• Promoted from Leasing Agent to Leasing & Marketing Manager based on performance

 

Leasing Agent Oct 2021 – May 2022

• Assisted prospective residents through leasing process and property tours

• Supported marketing efforts through social media promotion and event outreach

• Contributed to community engagement initiatives and promotional campaigns

 

University of Health Sciences & Pharmacy — St. Louis, MO

Sports Communications Intern Aug 2019 – Feb 2021

• Filmed and edited live sporting events and highlight videos

• Produced digital stories and postgame reports for the athletics website

• Managed content across athletics social media channels

• Conducted athlete interviews and wrote feature stories

• Operated live broadcast equipment for athletic events

 

Education
 

MSc Sports Management, St Mary’s University Twickenham – London

2023

Dissertation: Mental Health Resources for Student Athletes in St. Louis

 

BA Sports Communication, Webster University – St. Louis

2020

Semester Abroad: Ghana, West Africa

 

Digital & Technical Skills
 

Social Media Strategy, Content Production (Photo / Video), Digital Storytelling, Campaign Content, Development, Analytics & Engagement Tracking, Adobe Creative Suite, Final Cut Pro, Canva, WordPress, HubSpot, Sprout Social, Meltwater, Constant Contact, Agorapulse

Spanish — Conversational